1 edition of Marketing organization development consulting found in the catalog.
Marketing organization development consulting
William J. Rothwell
Written in English
Includes bibliographical references and index.
|Statement||edited by William J. Rothwell, Jong Gyu Park, Jae Young Lee|
|Contributions||Park, Jong Gyu, author, Yi, Chae-yŏng, 1964- author|
|LC Classifications||HD69.C6 R68 2017|
|The Physical Object|
|Pagination||xxvii, 202 pages|
|Number of Pages||202|
|LC Control Number||2016041202|
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Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to : William J Rothwell, Jong Gyu Park, Jae Young Lee.
The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn: * How to become a market-driven organization * How to develop a high-traffic Web site and take full advantage of online resourcesPrice: $ ISBN: OCLC Number: Description: 1 online resource.
Contents: Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell --Marketing landscape, tools, and definitions / by Michelle Welliver --Evaluating Marketing organization development consulting book strengths and.
What is the future of marketing organization development (OD) consulting. That is the simple, but difficult, question this chapter addresses. Skip to main content.
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Title: pdf Created Date: 3/4/ PM. Entering and Contracting This initial phase is a necessary part of every OD project, although the process and formality vary considerably, depending on the situation. These initial steps involve a preliminary exploration of the organization’s problems and issues, plus developing a collaborative relationship between the OD Practitioner and key members of the client organization regarding [ ].
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A marketing plan is a written document containing the guidelines for the organization’s marketing programs and allocations over the planning period (Cohen ).
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